W+K Delhi recently partnered with Delhivery, a B2B and B2C logistics/supply chain company. True to their name, Delhivery started out in India's capital city, but soon became the first logistics unicorn in the country. Now an industry giant in their own right, they were ready to convey their planet-sized reach and ambition. WKD worked with them to create a new brand platform, leading to a series of short+sweet films that talk business in decidedly non-businessy ways.
The first of the TV spots focuses on the various levels of enterprises that can benefit from a Delhivery partnership. The second spot is all about the scope and strength of their connectivity, which links remote Himalayan towns to the Big Apple to everywhere else.