W+K India kicked off its very first Nike Just Do It campaign not with a commercial, but with a music video-turned-internet phenomenon called Da Da Ding. It triggered a movement and changed the way sport is thought about in India.We made a music video to show the power of women in sport. And it was FIERCE. AS. (You Know).
Nike: Da Da Ding
SportsDelhiWe made a music video to show the power of women in sport. And it was FIERCE. AS. (You Know)
ClientNike
July 2016
![Nike-dadading-Deepika Padukone](http://images.ctfassets.net/4unyufbt8pag/6txgUaapUWcSqmSssUoKmW/afe981be0bc3350f162d9d1821f4d15a/Nike-dadading-Deepika_Padukone.jpg?w=1600&h=1178&fl=progressive&q=80&fm=jpg)
![nike-dadading-Joshna Chinappa](http://images.ctfassets.net/4unyufbt8pag/1SehqScB9mI0yYmAAuQAyo/91237701cab9e18e914faafdfb69e587/nike-dadading-Joshna_Chinappa.jpg?w=1600&h=1067&fl=progressive&q=80&fm=jpg)
![Nike-dadading-Ishita Malaviya](http://images.ctfassets.net/4unyufbt8pag/3fXsRA1ElaISIogGi8gqs8/ce0fad0732ad28b394b138402de2d58b/Nike-dadading-Ishita_Malaviya.jpg?w=1600&h=1067&fl=progressive&q=80&fm=jpg)
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