This campaign is an ode to Omani strength and resilience during the world’s biggest sporting event - football. It celebrates Omani culture, sportsmanship and the growth of the nation. It blends the sport with its traditions and customs while embracing its vivid future.
Artist Hassan Hajjaj created powerful portraits that rope in the local Omani achievers who are loved and cheered for their talent as well as impactful people who have brought glory to the nation. Each one truly symbolizes ‘The Steel of Oman’ in its purest form.
