Our 'Rise Above the Shocks' campaign, featuring Shubman Gill, celebrates the Indian spirit of perseverance and resilience, perfectly aligning with G-Shock's reputation for toughness and durability as we mark our 40th anniversary globally. Gill's elegant batting, athletic fielding, and unwavering determination epitomize the brand's core values, making him the ideal ambassador for G-Shock. His collaboration with the brand underscores its commitment to precision, imaginative design, and stylish aesthetics, resonating with Gen Z and millennials alike.
